PLANO, Texas--(BUSINESS WIRE)--Jul. 9, 2014--
Rent-A-Center, Inc. (NASDAQ/NGS:RCII), the nation’s largest rent-to-own
operator, today announced the appointment of Aubyn Thomas to vice
president of marketing.
Aubyn Thomas (Photo: Business Wire)
Reporting to Rita Bargerhuff, senior vice president and chief customer
officer, Thomas is charged with leading a full complement of marketing
functions, including the integration of Rent-A-Center’s brand strategy,
into all marketing communications. She is responsible for planning and
executing traffic-driving campaigns, using both traditional and emerging
marketing tools.
With over 15 years of leadership experience in brand strategy and
customer-relationship management, Thomas recently served as vice
president of consumer marketing at Lowe’s Home Improvement where she was
responsible for delivery of all consumer and professional marketing
programs, including the installation of a new customer relationship
management (CRM) campaign-management system with seven new CRM programs.
Additionally, she launched a new customer-loyalty program and leveraged
leading indicator and trend data to implement a new brand-messaging
hierarchy. Earlier in her career, Thomas held leadership positions with
organizations such as Macy’s, Caesars Entertainment, Bank of America and
Lenscrafters Retail Group.
Graduating with honors, Thomas earned a Master of Business
Administration degree in marketing from Clark-Atlanta University, a
bachelor’s degree in electrical engineering from Georgia Institute of
Technology and a bachelor’s degree in applied mathematics from Spelman
College.
“We are delighted to have Aubyn join our leadership team,” said
Bargerhuff. “Her customer focus and data-driven business approach will
be instrumental in the ongoing transformation of our business.”
Rent-A-Center, Inc., headquartered in Plano, Texas, is the largest
rent-to-own operator in North America, focused on improving the quality
of life for its customers by providing them the opportunity to obtain
ownership of high-quality, durable goods such as consumer electronics,
appliances, computers, furniture and accessories, under flexible rental
purchase agreements with no long-term obligation. The Company owns and
operates approximately 3,170 stores in the United States, Canada, Mexico
and Puerto Rico, and approximately 1,355 AcceptanceNOW kiosk locations
in the United States and Puerto Rico. Rent-A-Center Franchising
International, Inc. (previously ColorTyme, Inc.), a wholly owned
subsidiary of the Company, is a franchisor of approximately 180
rent-to-own stores operating under the trade name of “Rent-A-Center,”
“ColorTyme,” or “RimTyme.” For additional information about the Company,
please visit www.rentacenter.com.
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Source: Rent-A-Center, Inc.
Rent-A-Center, Inc.
Xavier Dominicis, 972-801-1988