PLANO, Texas--(BUSINESS WIRE)--Dec. 5, 2013--
Rent-A-Center, Inc. (the “Company”) (NASDAQ/NGS: RCII) announced today
plans to rebrand the kiosks it operates within third-party retail
locations across the country.
Operating under the RAC Acceptance brand since being launched in 2006,
the kiosks will transition to the “AcceptanceNOW” brand. Existing
kiosks, of which there are over 1,300, will convert in January 2014.
Kiosks slated to open this month will immediately adopt the AcceptanceNOW
name.
Designed to better convey the availability of immediate acceptance for
credit constrained retail shoppers, the move to AcceptanceNOW
reinforces a unique brand identity in the retail industry.
“The new brand identity is clearly aligned with the customer experience
we provide in a host-store environment,” said Joel M. Mussat, Executive
Vice President of Emerging Businesses for Rent-A-Center. “We help our
retail partners ‘save the sale’ for their customers who could not
complete a purchase through traditional payment options. At the same
time, we allow these customers to get the products they desire for
themselves and their families,” Mussat concluded.
Rent-A-Center, Inc., headquartered in Plano, Texas, is the largest
rent-to-own operator in North America, focused on improving the quality
of life for its customers by providing them the opportunity to obtain
ownership of high-quality, durable goods such as consumer electronics,
appliances, computers, furniture and accessories, under flexible rental
purchase agreements with no long-term obligation. The Company owns and
operates approximately 3,140 stores in the United States, Canada, Mexico
and Puerto Rico, and approximately 1,300 AcceptanceNOW kiosk
locations in the United States and Puerto Rico. Rent-A-Center
Franchising International (previously ColorTyme, Inc.), a wholly owned
subsidiary of the Company, is a franchisor of approximately 215
rent-to-own stores operating under the trade name of “Rent-A-Center” or
“ColorTyme.”
Source: Rent-A-Center, Inc.
Rent-A-Center, Inc.
David E. Carpenter, 972-801-1214
Vice
President of Investor Relations
david.carpenter@rentacenter.com